The Tao of Framebuilding

There was a time when an advertisement told a story in words. You’d see a picture of the product and below some copy would talk about the product, the company, the views of its founder and a request to consider their products for your next purchase.

It was all very above board. Any emotional pull on your heartstrings was there, in black and white. There were no efforts to short-circuit your decision making with sexy models or fantasies of Darwinian superiority.

Richard Sachs has produced a limited edition run of posters written in his inimitable style. It has the look and feel of a 1960s ad and contains little Sachs pearls that folks will be quoting for years to come.

It is fitting that he should match his old-world craft with old-world advertising. Everything old is new again, right? Even if you don’t need this poster hanging in your bike room/garage/closet, it is a fun read.